Ford’s (NYSE:F) quiet bestseller is getting a strategic refreshand it’s not just about looks. The 2025 Ford Puma rolls out with modest design tweaks, better tech integration, and a brand-new electric variant called Gen-e. It’s a clear signal Ford isn’t chasing hypeit’s playing the long game in Europe’s B-SUV segment. With ICE and EV models now built side-by-side in Romania, and the Gen-e sharing components with the Tourneo E-Courier, Ford is streamlining its production while nudging buyers toward electric without overwhelming them. It’s a calm but calculated move that could extend the Puma’s market life well into 2030.
The mild-hybrid lineup stays intactminus the 1.5L engineand continues to punch above its weight in fuel efficiency. The 155 PS model delivers real-world mileage that beats WLTP numbers, thanks to a refined three-cylinder engine and smooth mild hybrid tech. But some cost-cutting is showing: paddle shifters are gone, the physical controls are disappearing, and the steering wheel’s design might raise some eyebrows. Still, for city dwellers and ex-Fiesta owners, the Puma remains a standout for space, agility, and value. That deep MegaBox’ trunk is still a conversation starterand a very practical one.
Starting at GBP26,350 (or GBP29,995 for the Gen-e), the refreshed Puma lineup isn’t trying to be flashy. It’s about solid, incremental improvements that keep Ford competitive while protecting margins. Investors tracking Ford’s EV transition and European strategy should keep an eye on this one. The Gen-e might not make headlinesbut if early reviews hold up, it could quietly become one of the most compelling EV options in its class.
This article first appeared on GuruFocus.